The power of hybrid business model for lenders


Boston Consulting Sumit Kumar

KUALA LUMPUR: In the post-Covid-19 world, successful reinvention of banks in the country is needed by implementing a “hybrid business model” which could lead to stronger top line growth, cost savings, efficiency, increase in digital sales as well as improvements in marketing return of investments.

Boston Consulting Group managing director and partner Sumit Kumar said banks adopting a hybrid business model would mean having the best of both worlds – the bank’s physical branches with automated machines and virtual digital engagements by skilled agents.

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