Telekom Malaysia Bhd vice-president and head of marketing for unifi Lai Shu Wei (pic) holds strongly to this marketing philosophy, which he attributes largely to his background and a decade spent in the Fast Moving Consumer Goods (FMCG) sector.
PETALING JAYA: While advanced technology has enabled the development of new consumer products and offerings, a good marketer should not lose sight of basic consumer needs and behaviour.
Telekom Malaysia Bhd
vice-president and head of marketing for unifi Lai Shu Wei (pic) holds strongly to this marketing philosophy, which he attributes largely to his background and a decade spent in the Fast Moving Consumer Goods (FMCG) sector.
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