PETALING JAYA: The movement control order (MCO) has not hindered leading marketers from doing their part to help Malaysians abide the government’s call to restrict their movement.
While doing so, they are encouraging the public to stay active and forge the spirit of camaraderie, among many other positive values, in a series of campaigns.
Milo Rentak Aktif Senam Aerobik is one example. Nestlé (M) Bhd consumer marketing manager (Milo business unit) Raja Nurmaria Murni Raja Nur Azmi told StarBiz the campaign is a series of weekly online fitness classes hosted on the Milo Malaysia Facebook page to encourage Malaysians to stay active while staying at home during the MCO.
She said the session on April 12 was the second in the series that continues the Milo Aktif Negaraku initiative to champion the goodness of sports and being active as a way of life for all Malaysians.
The one-hour class was led by fitness instructors Annie Tan, Shafiq Mickey, Sheena William, and Vivien Lee who each shared two easy-to-follow fitness routines.
They kicked the session off with the Milo Rentak Aktif routine synchronised to the Milo Aktif Negaraku anthem, an upbeat song that gets people moving to an active lifestyle.
“Milo had already launched the song and the MILO Rentak Aktif Senam Aerobik dance sequence in September last year when the brand relaunched its Milo Aktif Negaraku movement.
“Our team quickly customised the campaign for the period under the MCO in efforts to encourage more Malaysians to take better care of their health and wellbeing, and continue their routine to stay active even whilst at home.
“Concurrently during the MCO, Milo Malaysia is also running #ZonAktifMILO through the social media, another way to inspire Malaysians to turn their homes into active playgrounds (Zon Aktif) for themselves and their families. Follow Milo Malaysia on Facebook and Instagram for more details, ”Nurmaria noted.
Beyond providing essential connectivity and other initiatives to support Malaysians during the MCO, Maxis strives to bring Malaysians closer together despite restricted movements to stay safe at home.
In doing this, it recently launched its #KitaSapotKita campaign to bring entertainment and business content to the masses.
In collaboration with top key opinion leaders and business opinion leaders, Maxis has co-created hundreds of videos and articles for the three-part campaign.
Since the launch of the videos on March 27, they have received over 3.4 million views and over 26,000 hours of watch time.
Maxis head of brand and marketing Tai Kam Leong said: “The idea behind our campaign is evident in its name – to call on the nation to inspire one another positively in our own ways.
“We invite people from all walks of life – be it fathers, mothers or young people, to business leaders and entrepreneurs – to join in and share their own videos on how to stay entertained and productive in these times.
“It is Maxis’ belief that all Malaysians are empowered to always be ahead regardless of challenges.
“Our collective perseverance and innovation, enabled by technology and connectivity, means a better tomorrow is forthcoming. While we stay home and stay connected, it is truly imperative that #KitaSapotKita.”
In the first part of the campaign, he said Maxis has got Malaysians covered with the best original entertainment content, created together with, and in support of local artists and the entertainment industry amidst the challenging Covid-19 situation.
To help the business community amid the MCO, Maxis has collaborated with business opinion leaders for the second part of its #KitaSapotKita campaign.
Maxis is co-creating 100 stories with constructive tips and hacks on how to stay in business during these difficult times, which are now available.
“No matter what line they’re in – be it F&B, retail, fitness, consumer goods, or even event management – there are myriad topics and takeaways for all businesses.
The telecommunications provider will launch the next phase of its campaign through a brand new song collaboration with Zee Avi, Faizal Tahir and 10 local artists tomorrow.
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