Evolving with the times

Aranols: When you have such a significant presence, the focus would be on continuously driving and generating consumers’ interests. — RAJA FAISAL HISHAN/The Star

STIFF competition is a motivation to constantly innovate and improve to stay ahead.

That’s how Nestle (M) Bhd CEO Juan Aranols sees it when asked about the company’s strategy in facing off against its rivals in a highly-competitive market.