KUCHING: The AmBank Group has launched a Customer Experience (CX) lounge, a platform to develop a culture of understanding the needs of its customers.
Executive vice-president, group corporate communications and marketing Syed Annuar Syed Ali said the launching of CX here was aimed at prioritising the customers.
“Sometimes, they just need simple things, hence we will attend to them... be courteous to them so that we are able to fulfil their basic needs,” he said when met by reporters during the AmBank Group Sarawak region Christmas open house here.
He said the bank not only offers online banking and digital banking but physical branches where employees can attend to the the customers.
“We must make sure that their experience at the branch is smooth and they enjoy being with us,” he added.
Syed Annuar said the importance of meeting customer expectations was another reason why CX is being embedded into the culture of the Ambank Group.
“It becomes a part of our DNA, so that it will be second nature for us to be able to meet our customers’ needs,” he said.
Earlier, AmBank Group undertook its corporate social responsibility programme by celebrating the festive season with children from the Salvation Army at Jalan Upland. — Bernama