The uptrend of outdoor advertising


  • Business Premium
  • Saturday, 02 Jun 2018

Adex growth: Low (fourth from left) posing with the association

OUTDOOR advertising, which is one of the oldest advertising platforms, is still drawing advertisers’ attention at a time when online ads are fast eating into the market share of other advertising platforms.

Despite the challenges, the outdoor advertising and out-of-home (OOH) segment is still making its presence felt in the competitive advertising landscape.

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