What business leaders fail to understand about trust


I don’t think any CEO (or, for that matter, any layperson) would disagree with me if I said that being trusted is a powerful asset for a business.

It makes sense that if you are in business, you would want your customers, employees, shareholders, the regulators, the man on the street and media to trust you, rather than the other way around.

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Business , PwC Malaysia

   

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