Nestle reinforces strategic direction to be the leader in nutrition, health and wellness

NESTLE SA, the world’s largest food company, is looking at sustaining its growth in the various food categories globally this year despite the softening in demand triggered by the slow recovery in the world economy.

Chief executive officer Paul Bulcke says the world economy is still growing albeit at a slower rate of about 3% particularly in developing and emerging markets. Hence Nestle is seeing more opportunities in these market segments given the growing middle-class population there.