Historic content-sharing move by TM and Astro is good so long as consumers are not charged more

YESTERDAY was historic for the country’s broadcasting and telecommunications industries as two giants – Astro Malaysia Holdings Bhd and Telekom Malaysia Bhd (TM) – came together to share content to reach a wider market.

Powerhouse television content provider Astro, whether arm-twisted or in a bid to brace itself for stiffer competition, has agreed to sell content, mainly of the sporting kind including some Barclays Premier League (BPL) matches, to its fibre space arch-rival TM after months of negotiations.