THE rise of the digital age has brought many benefits to businesses and consumers alike. As the world moves at a faster technological pace, consumer behaviour is changing with regard to the steps a consumer would take prior to making a purchase.
In the case of real estate, technology has enabled real estate firms and individual agents to list their properties on the worldwide web using specific domains. Online portals such as the newly revamped Star Property portal have provided property buyers with comprehensive information to assist in the decision-making process.
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