Harrington: ‘Being more transparent about its agenda is needed to create more trust for the Malaysian media sector.’
A HIGHER level of public engagement, as well as more frequent communication with the public, is needed to increase the level of trust for the Malaysian media segment.
Citing the 2012 Edelman Trust Barometer for Malaysia, Edelman global chief operating officer Matthew Harrington points out that the level of trust for the local media sector could be improved further.
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