Chrysler, VW lead auto ads on Super Bowl


  • Business Premium
  • Tuesday, 08 Feb 2011

NEW YORK: A Chrysler commercial featuring rapper Eminem and a light-hearted Volkswagen advertisement triumphed on Super Bowl Sunday, as the annual battle of the brands turned into an all-out marketing blitz by automakers.

A science-fiction-themed ad for Motorola's new Xoom tablet computer was among the other spots praised by several marketing experts who watched this year's Super Bowl, along with 100 million or so other Americans. Another popular spot came from E*Trade Financial Corp and featured its popular spokesbaby getting measured by his tailor Enzo, “the artiste behind my wardrobe.”

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