Why being green is smart

AMSTERDAM-BASED international expert on corporate responsibility (CR) and sustainable development, Paul Hohnen, says before looking at the business case for “going green”, it is good to be clear on one thing.

That it is possible in most countries for a company to be breaching laws or codes of good environmental conduct and not see their stock price or market share fall. Whatever activists may want or believe, being “sustainable” or “green” is not essential when doing business. This may not be right, but it’s how things are at the moment.

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