Companies must continue to invest in corporate responsibility initiatives in an economicdownturn and embed them into their business strategies for long-term sustainability andsuccess. That was the highlight of the recent StarBiz-Institute of Corporate Responsibility(ICR) Malaysia forum, which comprised panellists CIMB Foundation chief executive officerDatuk Mohd Shukri Hussin, Media Chinese International Ltd and Sin Chew Media Corp Bhd executive director Rita Sim, Microsoft (M) Sdn Bhd managing director Yasmin Mahmood and Nestle (M) Bhd managing director Peter Vogt. The forum, held in conjunction with the StarBiz-ICR Malaysia Corporate Responsibility Awards 2009, was moderated by ICR Malaysia chairman and PricewaterhouseCoopers Malaysia executive chairman Datuk Johan Raslan.
That was the highlight of the recent StarBiz-Institute of Corporate Responsibility(ICR) Malaysia forum, which comprised panellists CIMB Foundation chief executive officerDatuk Mohd Shukri Hussin, Media Chinese International Ltd and Sin Chew Media Corp Bhd executive director Rita Sim, Microsoft (M) Sdn Bhd managing director Yasmin Mahmood and Nestle (M) Bhd managing director Peter Vogt.