ADVERTISEMENT

Pepsi ropes in four pop stars for new ad


BY LIM AI LEE IN LONDON

POP stars sell. For this reason, PepsiCo International is banking on four big names in music to promote its products through an aggressive global marketing campaign this year. 

The soft drinks producer has signed up Pink, Beyonce Knowles, Britney Spears and Enrique Iglesias for its Gladiator commercial to be released in 170 countries. 

   

ADVERTISEMENT