Pepsi ropes in four pop stars for new ad


  • Business
  • Wednesday, 11 Feb 2004

POP stars sell. For this reason, PepsiCo International is banking on four big names in music to promote its products through an aggressive global marketing campaign this year. 

The soft drinks producer has signed up Pink, Beyonce Knowles, Britney Spears and Enrique Iglesias for its Gladiator commercial to be released in 170 countries. 

Get 30% off with our ads free Premium Plan

Monthly Plan

RM9.73/month

Annual Plan

RM8.63/month

Billed as RM103.60/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Business News

Maxis posts service revenue, Ebitda growth in FY23
FBM KLCI down amid gobal tech rally
Japan's Nikkei hits record high after Nvidia beat, rest of Asia muted
Singapore's UOB revises down 2024 loan growth, Q4 profit beats forecasts
Sime Darby to focus on industrial segment, UMW consolidation
Ringgit opens higher against US$
FBM KLCI to trade sideways on weak sentiment
Trading ideas: SunCon, PetChem, Reneuco, Sime Darby, MPI, Berjaya Food, Apex Healthcare, Hong Leong Industries, LBS and Sunway
HLI 2Q net profit up 39.4%
Job market to remain strong, says Jobstreet

Others Also Read