CAN branding apply to a person just as it could to a corporation or a product?
“Certainly,” author David F. D’Alessandro would say, because after having published Brand Warfare, he now comes up with this book, Career Warfare – 10 Rules for Building a Successful Personal Brand and Fighting to Keep It (McGrawHill) where he offers his 10 rules (accompanied by other sub-rules) for building a personal brand that will ensure the reader can win the battle for a rewarding career regardless of whichever business he or she is in.
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