Oldies are goldies to music marketers


LOOK who's hanging out with the teen-pop stars and gangsta rappers on the Billboard album chart these days. Nestled just a few spots below Christina Aguilera and a few higher than Snoop Dogg, there’s a composer who rarely mingles with the world of bared midriffs and pimp talk: George Gershwin. 

The man who wrote Rhapsody in Blue in 1924 gets a songwriting credit on the latest Rod Stewart album, a collection of pre-rock classics called It Had to Be You – the Great American Songbook. The album is among the more remarkable music industry success stories of the past several years, in large part because its target audience is about three times the age of the typical Britney Spears fan. 

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