TOKYO: On the surface, the Ja-panese seem to love anything foreign: they buy the most Louis Vuitton bags in the world, watch the most Hollywood movies outside the US and sprinkle their ads with English slogans.
But cars have always been an anomaly. In a country where 16 out of 17 cars are Japanese, foreign makers are facing an uphill battle to hold onto a miniscule market share that hasn’t grown in over six years.
