WHEN he was only eight years old, Johor-born Lunzen took up the brush and began to paint. At the age of 13, he managed to sell his first piece of work.
He was primarily self-taught back then and the sale of that first piece spurred him to carry on with greater enthusiasm.
He went to study fine art at the Hong Kong Academy of Art, and once he completed his education there, he continued his quest for artistic knowledge at Kansas University and the San Francisco Academy of Art.
All in, he has been away for 15 years but he has returned and is now imbued with the passion of promoting or helping artists by providing various services
If there is one thing that Lunzen learnt while he was in the US, where he owned a gallery and also worked as an agent for artists, it's that the margin of profit in the business isn’t that lucrative.
As a result, he worked to develop a system based on a method of member introduction. When it was ready, Lunzen established ArtRepz in 2002, which will act as representative to artists. The company uses its website, www.artrepz.com , to sell its products.
In the website, ArtRepz is described as: “The only company that returns to the member a high commission rate, bonuses and even holiday trips, all this possible through the purchase of beautiful art reprints by famous world artists via our website.
“Our company office cum gallery welcomes you to seminars, talks, or just plain viewing of the most wonderful art images your eyes would have ever laid upon.”
“It basically took me two years to develop the system during which I studied all other types of network marketing. My aim is to provide quality art works and at the same time to try and educate people on how to appreciate art.”
He thus talks about using a linear marketing strategy, which ensures that all parties involved get an equal share. Under the system, those interested are required to register on ArtRepz. Although there is no registration fee, they will have to buy a product within three months but will enjoy a 20% discount.
Registered members will receive a commission if they introduce new people, and from subsequent persons introduced by his first level.
The system, says Lunzen, will basically allow artwork to be sold while at the same time help people understand art and promote artists worldwide.
ArtRepz offers a wide range of merchandise arranged along the following categories: art products, beauty products and casual and lifestyle products.
All products, Lunzen says, are unique in that they are designed by artists and designers, which is one means of educating the people because it turns products into works of art.
At present, ArtRepz represents the works of more than 100 artists, including some from China, Spain and, of course, Malaysia. But Lunzen intends to increase the number of artists, particularly Malaysian artists.
“Artists cannot just stay in one country, it is important for them to get worldwide exposure and we can provide that kind of exposure,” he says.
It may seem a tad complicated and ambitious but Lunzen is confident of achieving success. His strategy is to generate publicity through promotions and advertisements while at the same time using e-commerce as a means of focussing on youngsters.
He nonetheless admits that it is a tough job and that there are many aspects that had to be looked into.
The entire business required a capital of RM2mil, which was basically used to invest in the logistics: warehouse and other aspects such as security, insurance and software.
The business also has to make sure that it has an efficient delivery system.
Despite the intricacies, he maintains that his main goal is to help people and that can be achieved through “people and product of quality.”