Pepsi's new challenge

PEPSICO president and chief financial officer Indra K. Nooyi is riled. Outside her third-floor office, snow is piling up around the company's famed sculpture garden in Purchase, New York.  

Nooyi, 47, though, is oblivious to the weather. She's thinking about America's love-hate relationship with food – junk food, that is. Lay's potato chips and Doritos, she insists, aren't responsible for turning people into “fat slobs.” Their uncontrollable habits – and their increasingly sedentary lives – do. “The problem is the couch, not the can,” she says. “That's the problem. All right?”