Amulets: Thai soft power, exported as far as China

BANGKOK: Thai soft power might be manifesting in the form of amulets, as its influence extends all the way to China, to the extent that renowned celebrities there are showing interest without any special promotion.

This leads to the buying and selling of amulets and talismans, evolving into an "auspicious economy" that significantly impacts the Thai economy, especially in terms of tourism and the Buddhist commerce sector, which is worth tens of billions of baht.