Thailand tourism to be boosted by 'repeat travellers'

BANGKOK: Thailand’s tourism will be boosted by ‘repeat travellers’ as more than a quarter (28%) of travellers who visited Thailand during 2023 said they intend to return over the next 12 months, according to a Visa study.

The 2023 edition of the Global Travel Intentions Study 1, the largest and longest-running global consumer insights study to be undertaken by Visa, found that travellers likely to revisit in the next twelve months come from Malaysia (42%), Singapore (41%), the Philippines (28%), Mainland China (25%), and Vietnam (22%).