Village vloggers cash in on live streaming

Fruitful venture: More than 870mil yuan worth of farm produce was sold on the Kuaishou platform in 2022. — China Daily/ANN

GERU Drolma began digging for fungi in the Qinghai-Tibet plateau at the age of six, following in the footsteps of her ethnic Tibetan parents, as her family eked out a meagre living from sales to nearby shops.

Fourteen years later, she shot to stardom when a video of the arduous work that she posted online attracted half a million viewers, putting her on the path to prosperity.