The hijacking of 55,000 KitKats

High demand: In Japan, enthusiasts clamour for the rarer KitKat flavours, with some sold for just a few weeks or only in a specific region. — © 2023 The New York Times Company

Danny Taing’s 55,000 KitKats began their long, twisted and sometimes obscure journey in Japan.

Taing is the founder of Bokksu, a New York company that sells Japanese snacks in subscription boxes, and he intended to make a tidy sum by flipping the sweets in the United States.