Japan's Asahi beer mainland China expansion targets Shanghai and Shenzhen before widening retail footprint across the country

Japanese beer company Asahi plans to expand in China, targeting major cities like Shanghai and Shenzhen initially before widening its footprint across the country, the world’s largest beer market.

“We want to grow our brand from a regional Japanese brand to a global icon,” said Kinyi Choo, managing director of Asahi Beer Asia, “and to be available across all of China, across all channels.”