Young consumers driving growth of China's domestic brands

The robust enthusiasm has driven the growth of domestic brands during this year's Singles' Day shopping spree. - Reuters

BEIJING (China Daily/Asia News Network): At this year's Singles' Day shopping spree, Chinese domestic brands filled up the shopping cart of Wang Xinyi, a college student from southwest China's Chongqing.

"Most of us choose domestic products nowadays because they are cost-effective and high in quality," said Wang, who purchased daily necessities, clothes and digital products made by local brands during last week's shopping festival.