China’s internet watchdog shuts down 13,600 mukbang accounts for promoting food waste

BEIJING, Sept 4 (SCMP): China’s internet watchdog has closed down 13,600 short video and live-streaming accounts, as the government doubles down on its campaign against food waste in popular online eating shows known as mukbang.

The Cyberspace Administration of China (CAC) said the accounts it shut down the past month were found to have breached the government’s policy against food waste, according to a notice posted by the agency on its WeChat account on Wednesday.

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