They're a hit! The IAmElemental toy action figures, aimed at young girls and wielding "everyday superpowers", have doubled the toymakers' Kickstarter campaign target in less than three days after it was launched.
A new breed of female superhero toys seeking to empower girls with earthy values and they are taking the Internet by storm.
IAmElemental is a new range of action figures designed for young girls which aims to foster creativity and change the perception of superpowers.
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