AEC: Shining light of the East

Great potential: The young population of Asean will be a huge part of the growing middle class which, on the demand side, will drive the consumption of a multiplicity of goods and services.

THE level of interest in the Asean Economic Community (AEC) among the business community in the world at large has increased tremendously since its pronouncement at the end of last year.

While not discounting its imperfections, foreigners are more focused on the opportunities and promise of the single market and production base.