Fewer showroom visits, more online research for Malaysian car buyers


Google Malaysia Head of Marketing Jon Day presenting data on car buyer trends to the press

KUALA LUMPUR: The process of buying a car in Malaysia today starts behind the computer as buyers visit fewer showrooms before making their choice, said Google Malaysia head of marketing Jon Day.

He said that a recent study by Google and TNS Research revealed that 86% of Malaysians looking to buy a car start with online research.

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