Vital for media industry to embrace change, conference told

PETALING JAYA: The media and marketing communications industry need to proactively embrace change in order to succeed in an era marked by constant disruption and without being left by the wayside, a recent conference was told.

The XVII ABC Media Conference 2016, hosted by the Audit Bureau of Circulations of Malaysia (ABC) in Phuket from Sept 1-4, shed light on disruption, which has become a major challenge faced by marketers and media channels.