Chee (centre) with daughter and production manager, Mickey Lim Choo Mei Chi, 26, and son and sales manager, Jayden Lim Hong Thian, 30.
Bathroom ware manufacturer Asher Sanitary was started by a lorry driver and his wife, who parlayed a small distributorship into the successful business that it is today. LIM WING HOOI talks to Chee Wai Fong, the housewife who became the company’s MD.
THESE days, the new generation of entrepreneurs likes to use projectors, charts and other fancy audio-visual aids to explain their business strategies, and they are apt to talk about disruption, monetisation, scalability, exit strategy and IPO.
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