IN an unprecendented move to raise the bar of professionalism in the advertising and communications industry, the Association of Accredited Advertising Agents Malaysia (4As) is offering scholarships for the first time to lecturers specialising in advertising and marketing comunications from any Malaysian tertiary institution for the IPA Foundation Certificate programme.
Twelve scholarships, worth just under RM40,000, have been allotted to full time advertsing and marketing communications lecturers.
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