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A Sharp observation: A screen grab of the Maxis Merdeka video advertisement showing Sharp asking Malaysians about titles.

PETALING JAYA: The unique Malaysian culture of calling one another abang, anneh and taiko has been captured in several Merdeka video ads, receiving a resounding thumbs up from social media users.

The funny and heart-warming messages in the videos struck a chord with many Malaysians, leading to thousands of “likes” and “shares” for the clips on Facebook.

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