Hull City secure sponsorship deal with Kenyan betting company

Britain Football Soccer - Scunthorpe United v Hull City - Pre Season Friendly - Glanford Park - 23/7/16 Hull City's Abel Hernandez and Scunthorpe United's Murray Wallace in action Action Images via Reuters / Andrew Yates Livepic

NAIROBI (Reuters) - Kenyan betting firm SportPesa has secured a three-year, multi-million pound shirt sponsorship deal with promoted Hull City, officials at the Premier League club said on Monday.

“We are delighted to form a three-year partnership with SportPesa. SportPesa are so much more than a betting brand, this is a company with a huge footprint across grassroots sport in Kenya, as well as the rest of Africa," Hull City commercial manager Simon King said.