Low end jobs need rebranding so locals will want them

KUALA LUMPUR: Lower-end jobs, such as cleaning, need to be rebranded to attract the locals, says Malaysian Employers Federation (MEF) executive director Datuk Shamsuddin Bardan.

“No local wants to be a cleaner. “But if the job is rebranded as ‘environment assistant’, it will be attractive to locals,” he said while responding to the Khazanah Research Institute (KRI) school-to-work transition survey report.