Fewer showroom visits, more online research for Malaysian car buyers

Google Malaysia Head of Marketing Jon Day presenting data on car buyer trends to the press

KUALA LUMPUR: The process of buying a car in Malaysia today starts behind the computer as buyers visit fewer showrooms before making their choice, said Google Malaysia head of marketing Jon Day.

He said that a recent study by Google and TNS Research revealed that 86% of Malaysians looking to buy a car start with online research.