The sundry shop that went upmarket

The Village Grocer chain currently has three outlets, and will add a fourth in Atria at Damasara Jaya at the end of May.

Village Grocer, the premium supermarket chain, has its root in a small, family-run sundry shop in Gombak that started in the 1950s. JOY LEE talks to MD Ong Kim Too, who quit his lucrative engineering job overseas to grow the family business.

Ong Kim Too spent much of his childhood in a sundry shop run by his father and older brother. So it somehow seems fitting that he is running a grocery business today.