The watch brand is launching a new line of colourful models sized to fit women.
G-Shock has revealed the first details of a new women’s line, the S Series, set to arrive in September. Smaller than the classic G-Shock models, the new GM1-S110 and the GMD-S6900 styles will feature updated colours and prints.
The former, available in six colours, boasts LED backlight function, five alarms, stopwatch, timer and word clock. The latter comes in nine colours and has an EL backlight, three alarms, a countdown timer, and 48-city world time.
“This is the first time in the brand’s 31-year history that a series of models have been designed specifically for female consumers,” said David Johnson, vice president of Casio North America. “We’ve reduced the case size and strap of our two most popular models for a more comfortable fit and created colour patterns that are geared towards fashion forward female,” he added.
The ad campaign and short film for the new collection was shot by up-and-coming photographer Maciek Kobielski and stars Danish model (and Victoria’s Secret star) Josephine Skriver. — AFP Relaxnews