Calvin Klein's latest campaign features Brazilian footballer Oscar dos Santos.
The up-and-coming Brazilian footballer is the latest athlete to show off his talents in a high-profile underwear and jeans campaign.
Footballer Oscar dos Santos Emboaba Jr, best known as Oscar when he plies his trade for Chelsea Football Club and the Brazilian national side, is something of a favourite with the fans.
Now he’s joining the ranks of some of football’s biggest stars, with a campaign for Calvin Klein shot especially for the Brazilian market in London by photographer Daniel Jackson.
It’s the first time the brand has created advertising especially for Brazil, and the images are designed to tie in with the multi-platform “Show yours. #mycalvins” digital campaign, which launched globally earlier this year.
The billboard and magazine ads are sure to get plenty of attention with the eyes of the world on the Selecao (as the national team is known by its fans) as Brazil hosts this summer’s FIFA World Cup.
Oscar, 22, is part of an established trend: 2014 Ballon d’Or winner Cristiano Ronaldo has modelled underwear for Emporio Armani, taking over from another (now ex) Madrid star, David Beckham, who of course now has his own intimates label with H&M.
Calvin Klein’s past roster of boxer-brief clad soccer models includes Japanese legend Hidetoshi Nakata and former Arsenal and Sweden winger Freddie Ljungberg. — AFP Relaxnews