HONG KONG: Alibaba Group Holding Ltd has set up a new website to double the number of global brands on its flagship online mall, taking an important step toward fulfilling its global ambitions.
The e-commerce giant began offering an English-language portal on Tmall for the first time yesterday to entice more merchants from around the world to sell to Chinese consumers. Alibaba is counting on the initiative to help double the number of foreign brands on Tmall Global to 40,000 in three years, said Yi Qian, deputy general manager of the service, which caters to buyers of foreign goods.
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