Under probe: Nix leaves Cambridge Analytica offices in London. The company’s board said it suspended Nix, effective immediately, while an independent investigation is conducted. — Bloomberg
CAMBRIDGE Analytica, the Trump-campaign data firm embroiled in scandal over its misuse of Facebook accounts, suspended chief executive officer Alexander Nix after he was filmed bragging about dirty tricks. But the business’ ties to Nix and dubious tactics run deep.
He retains a large ownership stake in Cambridge Analytica’s affiliated companies, and many of its top executives share his history of questionable campaign techniques. Nix remains a director and retains partial ownership of Cambridge Analytica’s British affiliate, SCL Group, which continues to work on political campaigns around the world and for governments. It signed a contract with the US State Department last week.
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