AppAsia signs MoU with China Mobile

PETALING JAYA: Mobile applications, digital contents and e-commerce solution provider AppAsia Bhd has signed a memorandum of understanding with China Mobile International Ltd, a subsidiary of Hong Kong and New York-listed China Mobile Ltd to establish a digital content business partnership for three years.

The company said in a stock exchange filing that it would provide content to China Mobile International, which in turn will distribute the content on its affiliated companies’ platform through digital video, mobile applications, computers and internet protocol television.

“The business model between the parties will include but not limited to revenue sharing, one-off purchase or mixed model, subject to China Mobile International and content /internet protocol owner commercial decision by project and region on a case-by-case basis,” it said, adding that on a revenue-sharing model basis, China Mobile would act as content distributor and payment gateway for end-user billing payment and settlement for AppAsia.

The company said China Mobile International would use its best effort to support it in distributing content in China as well as the overseas markets in order to generate revenue from the platform and/or related content distribution partners.