Maybank named the most valuable bank brand in Malaysia at US$2.548bil

Maybank has four branches in Greater China, in Shanghai, Beijing, Hong Kong and Kunming.

KUALA LUMPUR: Malayan Banking Bhd (Maybank) has strengthened its brand position by being crowned as the most valuable Malaysian bank brand and among the top 5 Asean bank brands in the global brand rankings of the Top 500 Banking Brands 2017, published by the global brand valuation and strategy consulting firm, Brand Finance.

Maybank was also the only Malaysian bank brand with an AAA brand strength rating making it the strongest Malaysian bank brand.

According to Brand Finance’s survey, Maybank managed to nearly double its brand value lead over the second placed Malaysian bank to US$654mil in 2017 from US$334mil in 2016.

It also experienced a strong and positive brand value growth of 24% amid stiff competition from other Asean and global brands and gained 11 places to be ranked amongst the top 100 most valuable bank brands in the “Brand Finance Top 100 Global Banking Brands 2017” rankings.

The 20% brand value increase as compared to an almost unchanged market cap improved Maybank’s brand value to market cap ratio to 15%, showing the importance of the brand and its ability to contribute to the business success.

In a statement, Maybank group president and CEO Datuk Abdul Farid Alias said the recognition reflects the strong support from the group’s stakeholders as well as the significant equity the Maybank brand enjoys in the marketplace.

“This award also reaffirms the consistency of the brand experience that we endeavour to provide across our entire network, guided by Maybank’s unique mission of humanising financial services.

“In addition, it demonstrates the strong efforts, collaboration and support of Maybank employees who work diligently each day to deliver that unique and differentiated brand experience to all we come into contact with,” Farid said.