Media Prima looking for ways to beef up earnings

Kamal: ‘Collectively, we are still the number one channel where we still command about 35 to 36 market share of total viewership, inclusive of pay TV.’

Company plans more creative advertising content during peak hours

Media Prima Bhd’s television network division, which is the mainstay of the group, is looking at non-traditional avenues to beef up its profitability, which has been declining recently.