Why many firms are at risk of sliding and failing

Sweetman: ‘Many companies also dismiss their competitors’ successes by refusing to accept a competitor’s success as valid and downplaying a competitor’s strategy and product innovations.’

PETALING JAYA: Many companies, even well-established ones, are at risk of sliding into irrelevance and failure because they do not reinvent themselves continuously.

This was the key message of former Harvard Business Review editor Kate Sweetman, who said companies today were vulnerable to “six blindfolds” and risk losing out to competition.