Proton sales to get boost from Suzuki tie-up, says Aishah


Proton to develop six versions of engines from 1.0 litres to 1.5 litres

KUALA LUMPUR: The partnership with Japanese carmaker, Suzuki Motor Corp, will help boost Proton Holdings Bhd's sales, said Malaysian Automotive Association (MAA) president, Datuk Aishah Ahmad.

She said MAA would like to see Proton survive and do well.

"The company's comeback will also be good for Malaysia's car sector," she said on Wednesday after announcing My Auto Fest 2016, a three-day car event which was scheduled to be take place in May.

She said Proton was set to launch new models in the middle of this year.

Proton signed a partnership deal with Suzuki earlier this year and it included plans to jointly develop new models and production by year-end.

Proton, established in 1983, has been hit hard due to various quality related issues coupled with the lack of export markets. 

Aishah believed that Proton's sales would eventually pick up and in turn revive the number of vendors for the national car once it has fixed issues on getting the right products with its partnership with Suzuki.

She said My Auto Fest 2016 aimed to tackle the lower sales volume recorded in the first two months of 2016.

As at February 2016, Aishah said, the number of vehicles sold stood at 82,465 units compared with 100,992 units in February 2015.

"The slightly lower sales were mainly due to consumer confidence that remained fragile amid the economic uncertainty and the weakening of the ringgit," she said.

She said they were also attributed to difficulty in securing finance for new car purchases due to banks' reluctance in extending loans to car buyers. - Bernama

The Star Festive Promo: Get 35% OFF Digital Access

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Business News

Hock Soon Capital falls 7c below IPO on debut
Ringgit opens firmer on weaker US$, 4Q GDP optimism
FBM KLCI seen consolidating ahead of GDP release, CNY holiday
Trading ideas: Steel Hawk, Critical, GDB, Hextar Industries, Infraharta, MFM, MGB, Oriental, UEM Sunrise, Maxis, SKP
Steel Hawk unit secures PETRONAS deal
Dialog enters recovery year driven by midstream recurring income
Stunning 4Q finish for Malaysia
Topmix posts record quarterly revenue and earnings
SC appoints LC Wakaful Digital as first social exchange operator
One Credit debuts smart fintech system

Others Also Read