Mercedes-Benz Malaysia delivered 10,845 units to customers in 2015. Mercedes-Benz Malaysia president and CEO, Dr Claus Weidner (left), and vice president, sales and marketing passenger cars, Mark Raine, with the S400 Hybrid.
KUALA LUMPUR: Mercedes-Benz Malaysia closed 2015 on a strong note with 10,845 vehicles delivered to customers -- a record increase of 56% from 6,932 units a year ago.
Driving the strong sales growth were the range of passenger vehicles, from the A-Class to the leading S-Class, it said on Friday
As Mercedes-Benz Malaysia’s first locally produced diesel hybrid, the E-Class took the top spot with 3,383 units sold, compared to 2,212 in 2014.
The C-Class recorded a 56% increase to 2,697 units. The flagship S400L Hybrid recorded sales of 1,909 units in 2015, surging 201% froma year ago.
Overall, a total of 7,989 units locally produced limousines were sold.
Overall, Mercedes-Benz Compact vehicles sold a total of 2,811 units. The CLA posted the highest sales with 959 units or a 74% increase from a year ago.
The A-Class and GLA maintained a strong momentum registering 832 units and 816 units respectively.
At the heart of Mercedes-Benz Malaysia’s success was the Pekan production plant in Pekan and its strong service and dealer network. The Pekan production plant produced over 7,710 Mercedes-Benz cars in a single year. It was also the first and only CKD country to successfully implement a two-shift production which began in April 2015. This was implemented to cater to the significantly increasing production volume of the S- and C-Class vehicles.
Mercedes-Benz Malaysia president and CEO, Dr Claus Weidner said: “2015 produced many milestones for the Mercedes-Benz brand in Malaysia, both on the product and customer service fronts.
“Some of these included the launch of the Mercedes-Benz Dream Cars collection and the launch of the Hap Seng Star Kota Kinabalu showroom.
“As we mark our 13th year in Malaysia and the brand’s 130th year as the inventor of the automobile, we are more aligned than ever in pairing a ‘Best or nothing’ model line-up complete with the best ownership experience in the business.”
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