“BACK to the basics” with a touch of modernity is among the concepts that Delifrance has embedded in its recent re-branding exercise.
Delifrance International managing director Jean-Manuel Leveque tells StarBizWeek that the rebranding exercise was the third since its inception in 1983.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!