TWEET BEAT: IBM has partnered with Twitter for business analytics. Pictured are electronic cables are silhouetted next to the logo of Twitter in this illustration photo. REUTERS/Dado Ruvic/Files
WASHINGTON: International Business Machines Corp announced a partnership with Twitter to help shape business decisions using data collected from tweets worldwide.
IBM will help businesses predict trends in the marketplace and consumer sentiment about products and brands and will train 10,000 employees to consult businesses on the best use of Twitter data.
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